Search

Navigation
Subscribe

Entries in User Experience (2)

Thursday
Jul162009

Has anyone at Pizza Hut tested their website?

DateThursday, July 16, 2009 at 01:41PM

Pizza Hut was pretty late to the table with a decent online offering, Dominos had really shown how it should be done with online ordering with their simple website and well considered user journeys.

I would happily always order from Dominos but my son loves Pizza Hut and a 5 year old usually gets what a 5 year old wants. The thing is with the Pizza Hut site is that I can work my way around the clunky design but the thing that gets me everything time is the way it forgets my order once I login.

Has Anyone At Pizza Hut Tested Their Website? I know I should have learnt by now by I always forget, I dive straight in, build my complicated half and half pizza, add my dips/drinks etc... and then I go to login, what happens? Well see the screen, my basket is empty and my order is lost. This really is basic user journey testing, come on Pizza Hut, sort this simple problem out.

Comment2 Comments | | Print ArticlePrint Article |
tagged , , in
Thursday
Jul162009

The main problem with MySpace is the rubbish user experience

DateThursday, July 16, 2009 at 07:38AM

Barely a week goes by without another negative report about the state of MySpace, just this morning I read on Mashable that its popularity in music and entertainment is dropping.

It didn't have to be this way for MySpace, they were the king of social media a couple of years back and always had the user numbers to solve their issues but never have. So much money has been pumped into the site, into the branding and marketing but The Main Problem With MySpace Is The Rubbish User Experience.

I wonder if MySpace actually has any senior employees who understand the value of a good user journey or they have just invested in senior executives who care only about branding, branding and more branding.

Because it created no differentiation between a profile for general users and brands it suffered from the social condition of 'I am going to add everyone I can so I can have a big friends list'. Once it started copying Facebook features (badly) it just became an ugly mess.

Now when logging in:

  • None of my friends are online (they on the nicely designed Facebook)
  • I get a useless stream of uninteresting posts from people I don't know or care about
  • A horrible combination of messy adverts and rubbish widgets

MySpace needs to define what it is because even the band pages are starting to look a little dated. It needs to rebuild the entire user experience into something of value and remove any of the designers/IA's who have any responsibility for the current layout

CommentPost a Comment | | Print ArticlePrint Article |
tagged , , in ,