Bloghttp://www.petermccormack.co.uk/blog/2012-04-12T16:06:48ZSquarespacehttp://www.petermccormack.co.uk/blog/2012/4/12/like-this-post.htmlPeter McCormack2012-04-12T16:05:59Z2012-04-12T16:05:59Z

]]>http://www.petermccormack.co.uk/blog/2012/4/9/adidas-olympics-2012-advert.htmlPeter McCormack2012-04-09T21:12:29Z2012-04-09T21:12:29ZVery British, great ad by @sidlee.

]]>http://www.petermccormack.co.uk/blog/2012/3/20/the-great-big-media-buying-scam.htmlPeter McCormack2012-03-20T08:18:00Z2012-03-20T08:18:00Z

I can only put the blame for this on media buyers trying to replicate their current business model online with channel specific silos to take a % of the media. But digital buying is much more complex than bus shelters and escalators ads, and hence why the best digital agencies plan against the entire customer journey. The problem with channel silos is without consideration of other channels and touch points it is far too easy to misreport campaign performance.]]>