NO TIME TO BLOG

When planning a digital strategy most clients tend to ask the same questions, how do we use Facebook? What is our Twitter strategy etc... The first question to ask is, Are You Doing The Simple Things Right? Yes there is a big opportunity with social media but it is an acquisition tool not conversion.

There are few examples of companies driving significant revenue from a social strategy yet there are many good case studies of companies driving revenue from traditional web and email channels. So remember although this channel is important within your digital communications mix you should first ensure that you Do The Simple Things Right first:

1. Website - is your website maximising the opportunity to convert people?
2. Email - does your email strategy follow standard practice?
3. Search - are you optimised for Google?
4. Measurement - are you measuring your digital stragegy, do you know where your traffic is coming from?

Do The Simple Things Right then have fun with the latest fad.