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Saturday
Oct242009

This is how to waste your PPC budget

DateSaturday, October 24, 2009 at 09:33PM

If you are going to run a PPC campaign you really need to make sure that you write custom creative and you send users to a dedicated landing page. What you don't want to do is use a generic creative and you certainly don't want to send people to a page which says "Sorry, we are currently updating our section. If there is a particular product you are looking for then please contact us", seriously This Is How To Waste Your PPC Budget.

Check out the two screengrabs below for Blue Fish.

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